For years the need to cut costs, streamline processes and create more efficient inventory, sales and marketing procedures has been felt in the Harley Davidson OEM motorcycle parts industry like many other industries. But most dealers and shops were just flirting with the idea and did not want to actually believe that they have to do this until this pandemic hit. For years, consumers have been signaling to companies that they prefer to buy things more easily. But until recently only a handful of progressive dealers had fully moved in that direction. Amazon has already permanently changed the way people shop. But for some reason Harley Davidson motorcycle parts dealers have been very slow to adapt. But now even they have no choice.
But have Harley Davidson OEM motorcycle parts dealers actually created this change?
Nowadays you can see that pretty much every dealership has an online shop and promises … Read the rest